Renew your Membership for 2017 or join Brand Orange as a NEW Member

Membership is for 1 January through to 30 June 2017

Our goals and priorities for 2016/17
  • Destination marketing
  • Event development, marketing and promotion
  • Membership management
  • Develop industry support
  • Further development of digital marketing
  • Development of niche markets e.g. Health, Education, Conferences, Weddings
Our Vision
To lead the marketing and support the development of Orange, Cabonne and Blayney to become a vibrant,unique and progressive region to visit, live, grow, work and for the purpose of economic development.
Our Mission
Create partnerships and a model of collaboration to secure engagement between businesses and services, Councils and community bodies.  Deliver partnerships that enables engagement, initiation, communication and drive to achieve increased visitation, investment and opportunity whilst enhancing lifestyle.
What we do
One of the most important factors in the success of regional areas is brand strength and awareness in the marketplace – locally, nationally and internationally. Brand Orange promotes a positive message, in conjunction with Members via:
  • Developing and promoting the brand ‘Orange’
  • Advertising and promotion of production and events
  • Generating generic media exposure
  • Industry development and communication
  • Visiting Journalist VIP Program (in conjunction with Destination NSW), bringing influential trade identities into the region and educating them about the Orange ‘offer’ across all the sectors
  • Delivering 3 Sydney and 1 Canberra based consumer showcases including Taste Orange@Sydney in Martin Place
  • Assisting with management and marketing of significant events such as Banjo Paterson Festival, F.O.O.D Week, Orange Apple Festival, Orange Wine Festival
  • Developing and maintaining a regional website, social media and app
  • Liasing with other regional associations and industry groups
  • Quarterly members forum
  • Development of printed and online tourism guides
Website, Social Media and App
Brand Orange has invested significantly into growing online, social media and our app.  This has resulted in the Brand Orange website receiving a monthly average of 11,000 unique users per month.
As at May 2015, Brand Orange has 6,500 followers on Facebook, 3165 followers on twitter, 1,530 followers on Instagram. Brand Orange also uses Youtube and Pinterest.
By being a member of Brand Orange, you have an opportunity to be visible on our website, social media and app.
Industry Advocacy
Brand Orange in conjunction with Orange City, Cabonne and Blayney Shire Councils, takes pride in representing the region, and its members in partnership with industry organsiations such as Central NSW Tourism, Destination NSW, Orange Business Chamber, NSW Wine, Wine Australia and Tourism Australia.  Members have the opportunity to raise issues and become part of the consultation process whenever possible to ensure the diversity of the Orange product is represented in all opportunities.
How you can get the most out of your membership?
  • Become an active member
  • Attend our regular meetings and forums
  • Share your ideas and expertise
  • Become a volunteer
  • Network with other members and build partnerships
  • Check all your information is on relevant websites and ensure regular updates
  • Post on the Member’s noticeboard on the Brand Orange website

 

Members Opportunities

  • Advertise in the four guides and with national distribution, your business exposed to a wide market
  • Promote your business on the Orange NSW smartphone APP
  • Be part of our national public relations campaign targeted to generate millions of dollars worth of publicity for our region in local, state and national publications, websites and social media
  • Promote your products/events on the brandorange.com.au website and related industry sites when appropriate
  • Have your events published on our online events calendar
  • Participate in regional marketing campaigns
  • Keep on top of the latest tourism and funding opportunities as well as the latest news , ideas, tips and techniques from all over NSW
  • Access to personalised professional advice from any of the staff at the Brand Orange office
  • Advertise your business/events via Brand Orange Social Media (Promotion on social media excludes two weeks prior and including F.O.O.D Week and Orange Wine Festival)
  • Advertise your business/events via Brand Orange Consumer enews

Make sure you read the Members Terms and Conditions and Code of Conduct

Membership Plans and Pricing 2017

 


Standard

$165/ half year (inc GST)
  • Standard listing on brandorange.com.au with link to your business
  • Benefits from extensive national public relations and social marketing campaigns
  • Referrals to your business
  • Opportunity to advertise and event participation (see advertising options)
  • Member’s noticeboard and industry updates
  • Invitation to seminars and member development workshops and events
  • Promotion of activities through online calendar of events
  • Options below can be purchased separately with a Standard Membership (they are included with Premium Membership)
  • Advertising package on Brand Orange website (valued at $1900)
  • Advertising package in Brand Orange App (valued at $700)
  • Featured profile in Brand Orange Social Media (valued at $550)
  • Featured profile in Electronic Consumer News (valued at $550)
  • Quarter page ad in one of our regional guides (valued at $550)
Join

Testimonials

“I would like to take this opportunity to thank Brand Orange for the support given to Duntryleague throughout the calendar year but also in relation to support given for our recent F.O.O.D Week Plate held during Orange F.O.O.D Week between 13th and 15th April. The promotion that Brand Orange provides is vital to insuring the success of many of the events held throughout the region.

Brand Orange has developed into a very important organisation in our community. Its ability to bring events and people to Orange has been nothing short of outstanding. They have come, not only to visit, but also to join our community after being enticed to Orange by Brand Orange.

As President of Duntryleague and also as a business operator in town I have witnessed, first hand, the very positive effect Brand Orange has on our community.”

John Cook

President, Duntryleague

“Brand Orange is to the Orange community a simple extension to what was taste orange. Taste orange was limited to the promotion of tourism with the task of finding and promoting the reasons why people would want to visit Orange. I feel that taste orange was the birth of something great, that has done its job but needed to do more.

Brand Orange is holistic in its approach and is therefore more relevant to more businesses in Orange, especially those business that don’t rely on tourism as a source of income. Orange has always been short on promoting itself as a place of opportunity. Opportunity of employment, business development, new business opportunities, life style and first class education capability, to name the obvious.

Tourism must continue to be promoted but longer term stays will bring longer term benefits.

I do believe that Brand Orange marketing capability working alongside the Orange Business Chamber and Council could provide a synergy never before available to the Chamber at least. The Chamber would gain relevance by improved marketing and Brand Orange would gain inside knowledge of the needs of business. By needs I mean to sustain or grow their businesses.

Marketing is the key to the future development and success of Orange . The Banjo Patterson concept needs to be further promoted wherever possible Brand Orange has serious marketing capability and knowhow and its use should be embraced by Council, the Business Chamber and the Orange business community.”

Jeff Hort

Managing Director, Hort Enterprises

“The team at Brand Orange works consistently and passionately to promote the delights of Orange and the surrounding region to visitors.  Destination NSW works in partnership with Brand Orange and the region’s local tourism industry on a number of marketing activities and events designed to help drive increased overnight visitor expenditure to the region.”

Sandra Chipchase

Chief Executive Officer, Destination NSW

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.

email us at info@brandorange.com.au or call us on 02 6360 1990