Experience Orange, NSW


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Experience Orange, NSW


 Stay up to date with what's happening in Orange

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Includes the Orange F.O.O.D Week and Orange Wine Festival programs, as well as cellar doors, wine trails & much more!

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Register online to become a Taste Orange PIP Member (for Particularly Important Persons). Open to all non-residents, it’s FREE to join and members receive a number of exclusive offers from participating local cellar doors, restaurants, cafes, accommodation providers and more.


Become a Brand Orange Volunteer

Help us out on local festivals and events, or join us for promotional events in Sydney and Canberra and beyond.

Become a volunteer

Driving distance from Sydney

Population of Orange

Cellar Doors

Cafes in Orange

About Brand Orange

Established in 2007, Brand Orange is an independent not-for-profit organisation charged with the primary purpose of leading significant economic and tourism development, strategic marketing and community benefits to the district and surrounding region of Orange in New South Wales. As one of Australia’s emerging wine growing, food producing and gourmet destinations, Brand Orange has been tasked with the promotion of the Orange region to continue to grow its appeal for visitors, promote its attractiveness as a place to live and work for current and future residents, as well as encourage increased business investment and economic diversification.

The Orange Lifestyle

Orange offers the full-spectrum for balanced lifestyle choices, with the best of country charm and hospitality combined with contemporary food, wine and facilities. It’s got everything you and your family need
  • in the one place
  • as one experience
  • at the right size
  • in many colours and true seasons
  • and with a very bright future

Stories of Orange, NSW – meet our local heroes 

Philip Shaw from Philip Shaw Wines

Philip Shaw is recognised as one of the world’s leading winemakers, and is the former Head of Production / Winemaking for Rosemount and Southcorp Wines. Philip established his own vineyard in the Orange region in 1989. He searched Australia for years to find the best site in an emerging wine-growing region to make exceptional wines with flavour and finesse. The opportunity to pioneer and champion the region greatly appealed to Philip, and his belief in the Orange wine-growing region has been backed by numerous international awards.

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Justin Jarrett from See Saw Wines

A recognised pioneer of the Orange region’s viticulture industry, Justin is the proud owner of See Saw Wine – one of the region’s most successful biodynamic vineyards. He believes the phenomenal and growing success of Orange as an emerging food and wine destination has been in its promotion through events such as the Orange Wine Festival and Orange F.O.O.D Week. “Orange is a cosmopolitan region. If we all still can stick to improving our quality, delivering the truth of it, and working together the region will continue to leap ahead.”

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Rex D’Aquino from D’Aquino Group of Companies

With a start in a tin shed in 1946, the founder of D’Aquino Bros Pty Ltd, Carmelo D’Aquino, produced six barrels of wine and started the first winemaking family in the Orange district. His grandson Rex is now the third generation to run the D’Aquino wine business – a vast commercial operation which has expanded considerably since the tin shed days and incorporates the Highland Heritage Estate vineyard as well as a distillery, wholesale and contract bottling and retail outlets throughout country NSW.

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